The planning, implementation and evaluation of an online marketing campaign
Year of publication: |
2001
|
---|---|
Authors: | Spencer, Claire ; Giles, Nick |
Published in: |
Journal of Communication Management. - MCB UP Ltd, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 5.2001, 3, p. 287-299
|
Publisher: |
MCB UP Ltd |
Subject: | Planning | Evaluation | Impact | Influence |
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