The political economy of city branding
Ari-Veikko Anttiroiko
| Year of publication: |
2014
|
|---|---|
| Authors: | Anttiroiko, Ari-Veikko |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Stadtmarketing | City marketing | Markenartikel | Brand | Öffentlichkeitsarbeit | Public relations | Stadtökonomie | Stadtentwicklung | Globalisierung | Wettbewerbsfähigkeit | Kommunalpolitik | Regionalpolitik | Politische Ökonomie <Körperschaft> |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xii, 201 pages 25 cm |
|---|---|
| Series: | Routledge advances in regional economics, science and policy. - London : Routledge, ZDB-ID 2724965-7. - Vol. 2 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (pages 168-196) and index IntroductionChallenges of globalization -- Global urban hierarchy and asymmetry -- Underlying dynamics : city attraction hypothesis -- Living in a branded world -- City branding as a strategic tool -- Economic profiles of post-industrial cities -- From win-win situation to creative class struggle -- New paradigm for urban management -- Conclusion. |
| ISBN: | 978-0-415-85945-5 ; 978-0-203-78218-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010437842