The post-introduction management of products and services under rapidly changing environmental conditions
Year of publication: |
1986
|
---|---|
Authors: | Burton, Richard M. |
Other Persons: | Forsyth, John D. (contributor) ; Melick, Donald M. (contributor) |
Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 8386-0. - Vol. 5.1986, 1, p. 125-143
|
Subject: | Marketingmanagement | Marketing management |
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