The power of anomaly : to achieve strategic advantage, scan the market for surprises
Year of publication: |
2021
|
---|---|
Authors: | Reeves, Martin ; Goodson, Bob ; Whitaker, Kevin |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 99.2021, 4, p. 94-101
|
Subject: | Strategisches Management | Strategic management | Innovation | Wettbewerbsvorteil | Competitive advantage |
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