The Power of Before and After: How the Dirichlet Can Analyze the Sales Impact of a Promotional Activity
Year of publication: |
2012
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Authors: | McCabe, James ; Stern, Philip ; Dacko, Scott G |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 52.2012, 2, p. 214-225
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