The price is right? : guidelines for pricing to enhance profitability
Year of publication: |
2011
|
---|---|
Authors: | Kohli, Chiranjeev ; Suri, Rajneesh |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 54.2011, 6, p. 563-573
|
Subject: | Preis | Price | Rentabilität | Profitability | Preismanagement | Pricing strategy | Verrechnungspreis | Transfer pricing | USA | United States | Theorie | Theory |
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