The price is unfair! Reforming pricing management
Year of publication: |
2006
|
---|---|
Authors: | Monroe, Kent B. ; Xia, Lan |
Published in: |
Does marketing need reform? : fresh perspectives on the future. - Armonk, N.Y. [u.a.] : Sharpe, ISBN 0-7656-1698-X. - 2006, p. 158-165
|
Subject: | Preisdifferenzierung | Price discrimination | Preisregulierung | Price regulation | Preismanagement | Pricing strategy | USA | United States |
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