The price-perceived quality relationship : a meta-analytic review and assessment of its determinants
Year of publication: |
2009
|
---|---|
Authors: | Völckner, Franziska ; Hofmann, Julian |
Published in: |
Marketing-mix strategies - distribution strategy and pricing strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 300-316
|
Subject: | Preistheorie | Price theory | Produktqualität | Product quality | Marktforschung | Market research |
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