The pricing of consumer goods : theory and practice
by Benson P. Shapiro
| Year of publication: |
1972
|
|---|---|
| Authors: | Shapiro, Benson P. |
| Publisher: |
Cambridge, Mass. : Marketing Science Inst. |
| Subject: | Verbrauchsgüter | Preisgestaltung | Konsumentenverhalten | Consumer behaviour | Konsumgüter | Consumer goods | Preismanagement | Pricing strategy | Verbraucherpreisindex | Consumer price index | USA | United States | Theorie | Theory |
| Extent: | 146 S |
|---|---|
| Series: | Working paper / Marketing Science Institute, Research Program. - Cambridge, Mass., ZDB-ID 2611549-9. - Vol. 72 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 115 - 146 |
| Source: | ECONIS - Online Catalogue of the ZBW |
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