The priming effect of news context on Chinese attitudes toward foreign brands
Year of publication: |
2013
|
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Authors: | Gao, Zhihong ; Li, Na |
Published in: |
Journal of Asia Pacific business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1059-9231, ZDB-ID 1305579-3. - Vol. 14.2013, 4, p. 268-286
|
Subject: | priming effect | brand attitude | news context | China | American brands | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
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