The Process of Marketing Segmentation Strategy Selection
Year of publication: |
2007-04
|
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Authors: | Dumitru, Ionel |
Institutions: | Academy of Economic Studies, School of Marketing |
Subject: | segmentation strategy | differentiated marketing | strategic marketing | concentrated marketing |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | Romanian |
Notes: | Full text available only in Romanian. Published in the "Marketingul intreprinderilor romanesti in contextul integrarii europene" Conference, April 2006. Number 1004 4 pages |
Classification: | M31 - Marketing |
Source: |
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