The profit benefits of bundle pricing of complementary products
Year of publication: |
2011
|
---|---|
Authors: | Yan, Ruiliang ; Bandyopadhyay, Subir |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 18.2011, 4, p. 355-361
|
Subject: | Preismanagement | Pricing strategy | Leistungsbündel | Bundling strategy | Marketingmanagement | Marketing management |
-
Preisbündelung : Formen, Theorie, Messung und Umsetzung
Wübker, Georg, (1998)
-
Cadre, Hélène le, (2009)
-
Hu, Nan, (2012)
- More ...
-
The profit benefits of bundle pricing of complementary products
Yan, Ruiliang, (2011)
-
Key success requirements for online brand management
Bandyopadhyay, Subir, (2009)
-
A dynamic model of cross-category competition : theory, tests and applications
Bandyopadhyay, Subir, (2009)
- More ...