The profit implications of altruistic versus egoistic orientations for business-to-business exchanges
Year of publication: |
2009
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Authors: | Hill, Ronald Paul ; Watkins, Alison |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 26.2009, 1, p. 52-60
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