The progress of destination marketing in emerging economies : a focus on ASEAN
Year of publication: |
2022
|
---|---|
Authors: | Mohd Raziff Jamaluddin ; Mohd Hafiz Hanafiah ; Cornell, Daryl Ace V. |
Published in: |
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives. - Cham : Springer International Publishing, ISBN 978-3-030-88678-3. - 2022, p. 19-39
|
Subject: | Destination marketing | Destination competitiveness | Infrastructure | Human interaction | Sustainable growth | Tourism ecosystem | Marketing environment | Social networking | Digital marketing | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Online-Marketing | Internet marketing | Nachhaltige Entwicklung | Sustainable development | Tourismus | Tourism | Social Web | Social web | ASEAN-Staaten | ASEAN countries |
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