The prospect of a perfect ending : loss aversion and the round-number bias
Year of publication: |
2015
|
---|---|
Authors: | Fraser-Mackenzie, P. ; Sung, Ming-chien ; Johnson, Johnnie E. V. |
Published in: |
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology. - Amsterdam [u.a.] : Elsevier, ISSN 0749-5978, ZDB-ID 629198-3. - Vol. 131.2015, p. 67-80
|
Subject: | Analog value function | Round-number bias | Left-digit effect | Heuristics | Prospect Theory | Prospect theory | Systematischer Fehler | Bias | Risikoaversion | Risk aversion | Heuristik | Konsumentenverhalten | Consumer behaviour |
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