The Psychology Behind Commitment And Loyalty - An Empirical Study In A Bank Setting
Year of publication: |
2002
|
---|---|
Authors: | Martens, Hilda ; Odekerken- Schröder, Gaby ; Bloemer, Josée |
Institutions: | Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization |
Subject: | marketing |
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