The psychology of consumer behavior
Year of publication: |
1969
|
---|---|
Authors: | Markin, Rom Johnson |
Publisher: |
Englewood Cliffs, NJ : Prentice-Hall |
Subject: | Verbraucher | Marktforschung | Konsumentenverhalten | Consumer behaviour | Wirtschaftspsychologie | Economic psychology | Verhaltensökonomik | Behavioral economics | Psychologie | Psychology | Sozialpsychologie | Social psychology |
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