The psychology of consumer profiling in a digital age
Barrie Gunter
| Year of publication: |
2016
|
|---|---|
| Authors: | Gunter, Barrie |
| Publisher: |
New York : Routledge |
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Wirtschaftspsychologie | Economic psychology | Digitalisierung | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | 257 Seiten |
|---|---|
| Series: | Routledge studies in marketing. - New York, NY : Routledge, ZDB-ID 2897388-4. - Vol. 2 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben Personality psychology and consumer segmentation -- Custom-built psychographic consumer typologies -- The search for psychology-based predictors of purchase preferences -- Psychological profiles within demographics -- Global consumer profiling -- Profiling consumers for old and new media markets -- Psychological profiling and consumers' reactions to marketing campaigns -- Practicalities, pros, and cons of psychological profiling |
| ISBN: | 978-1-138-95796-1 ; 978-1-315-66143-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011472428