The psychology of vacationers' hotel brand choice in a post-pandemic world
Year of publication: |
2023
|
---|---|
Authors: | Kim, Jinkyung Jenny ; Lee, Myong Jae ; Han, Heesup |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 29.2023, 2, p. 206-221
|
Subject: | age | brand attachment | brand loyalty | brand trust | COVID-19 | customer experience | gender | Hotel selection attributes | Coronavirus | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Vertrauen | Confidence | Markenartikel | Brand | Geschlecht | Gender |
-
Kankam, George, (2023)
-
Bidmon, Sonja, (2017)
-
Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung, (2020)
- More ...
-
Han, Heesup, (2018)
-
Han, Heesup, (2018)
-
Han, Heesup, (2016)
- More ...