The purchasing department's leadership role in developing and maintaining a preferred customer status
Year of publication: |
2021
|
---|---|
Authors: | Tchokogué, André ; Merminod, Nathalie |
Published in: |
Journal of purchasing and supply management. - Amsterdam : Elsevier Science, ISSN 1478-4092, ZDB-ID 2111016-5. - Vol. 27.2021, 2, p. 1-15
|
Subject: | Preferred customer relationship | Purchasing department capability | Purchasing department's roles | Purchasing manager's leadership | Beziehungsmarketing | Relationship marketing | Beschaffung | Procurement |
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