The Rational Effect of Price Promotions on Sales and Consumption
Year of publication: |
1993
|
---|---|
Authors: | Assunção, João L. ; Meyer, Robert J. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 39.1993, 5, p. 517-535
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing: buyer behavior | pricing | promotion |
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