The reality of global brands : cases and strategies for the successful management of international brands
Year of publication: |
1996
|
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Authors: | Hankinson, Graham ; Cowking, Philippa |
Publisher: |
London [u.a.] : McGraw-Hill |
Subject: | Weltmarke | Markenpolitik |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Brand royalty : how the world's top 100 brands thrive & survive
Haig, Matt, (2004)
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Corporate cultures and global brands
Rothacher, Albrecht, (2004)
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Went, Thomas, (2000)
- More ...
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Branding in action : cases and strategies for profitable brand management
Hankinson, Graham, (1993)
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Branding in action : cases and strategies for profitable brand management
Hankinson, Graham, (1993)
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Branding in practice: The profile and role of brand managers in the UK
Hankinson, Graham, (1997)
- More ...