The reflexive turn in key account management
Year of publication: |
2014
|
---|---|
Authors: | Vanharanta, Markus ; J.P. Gilchrist, Alan ; D. Pressey, Andrew ; Lenney, Peter |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 48.2014, 11/12, p. 2071-2104
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Bureaucracy | Reflexivity | Key account management | Post-bureaucratic turn | Wayfinding |
-
Towards an approach to signage management quality (SMQ)
Bonfanti, Angelo, (2013)
-
Prescott, Mike, (2020)
-
Chia, Robert, (2017)
- More ...
-
The reflexive turn in key account management : beyond formal and post-bureaucratic prescriptions
Vanharanta, Markus, (2014)
-
Actors, resources, activities and commitments
Lenney, Peter, (2009)
-
A participatory action research study of key account management changes
Lenney, Peter, (2006)
- More ...