The relationship between brand love and actual brand performance : evidence from an international study
Year of publication: |
2016
|
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Authors: | Zarantonello, Lia ; Formisano, Marcello ; Grappio, Silvia |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 33.2016, 6, p. 806-824
|
Subject: | Consumer behaviour | Brand love | Scale development | Brand attitude | Actual brand performance | Cross-national research | Konsumentenverhalten | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing |
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