The relationship between brand strength and tourism intensity: empirical evidence from the EU capital cities
Year of publication: |
2016
|
---|---|
Authors: | Mikulić, Josip ; Miličević, Katarina ; Krešić, Damir |
Published in: |
International Journal of Culture, Tourism and Hospitality Research. - Emerald Group Publishing Limited, ISSN 1750-6190, ZDB-ID 2276899-3. - Vol. 10.2016, 1, p. 14-23
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | European Union | Destination branding | Economic performance | Capital cities, | Tourism intensity | Brand strength |
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