The relationship between customer value and pricing strategies : an empirical test
Year of publication: |
2012
|
---|---|
Authors: | Codini, Anna ; Saccani, Nicola ; Sicco, Alessandro |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 21.2012, 7, p. 538-546
|
Subject: | Kundenwert | Customer value | Preismanagement | Pricing strategy | Beziehungsmarketing | Relationship marketing |
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