The relationship between firm's competitiveness and commitment to export on the SMEs' marketing strategies
Mohammad R. Eftekhari Targhi, Farzad Ramezani Rad, Mahmood Rezaeezadeh
Year of publication: |
2017
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Authors: | Targhi, Mohammad R. Eftekhari ; Rad, Farzad Ramezani ; Rezaeezadeh, Mahmood |
Published in: |
International journal of economic perspectives : IJEP. - Famagusta : Soc., ISSN 1307-1637, ZDB-ID 2464117-0. - Vol. 11.2017, 3, p. 668-680
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Subject: | SMEs | Competitiveness | Commitment to Export | Marketing Strategies | Foreign Market | KMU | SME | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Internationaler Wettbewerb | International competition | Export | Wettbewerb | Competition | Wettbewerbsstrategie | Competitive strategy | Internationaler Markteintritt | International market entry |
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