The relationships between collective-oriented values and materialism, product status signaling and product satisfaction : a two-city study
Year of publication: |
2016
|
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Authors: | Kassim, Norizan ; Bogari, Naima ; Salamah, Najah Hassan ; Zain, Mohamed |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 28.2016, 5, p. 807-826
|
Subject: | Malaysia | Saudi Arabia | Materialism | Collective-oriented values | Product satisfaction | Product status signaling | Saudi-Arabien | Produktivität | Productivity | Signalling | Kundenzufriedenheit | Customer satisfaction | Sozialer Status | Social status | Konsumentenverhalten | Consumer behaviour |
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