The relative effectiveness of celebrity endorsement for print advertisement
Year of publication: |
2010
|
---|---|
Authors: | Roozen, Irene T. M. ; Claeys, Christel |
Published in: |
Review of business and economics. - Leuven : Acco, ISSN 2031-1761, ZDB-ID 2424878-2. - Vol. 55.2010, 1, p. 76-89
|
Subject: | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Printwerbung | Print advertising |
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