The relative impact of culture, strategic orientation and capability on new service development performance
Year of publication: |
2013
|
---|---|
Authors: | Storey, Chris ; Hughes, Matthew |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 47.2013, 5/6, p. 833-856
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | New service development | Operant resources | Culture | Capabilities | Strategy | Customer service management | Marketing strategy |
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