The relevance and irrelevance of the brand for small and medium wine enterprises
Year of publication: |
2008
|
---|---|
Authors: | Miller, Karen ; Chadee, Doren |
Published in: |
Small enterprise research : SER ; the Journal of SEAANZ. - Hamilton : Waikato Management School, ISSN 1175-0944, ZDB-ID 2497991-0. - Vol. 16.2008, 2, p. 32-44
|
Subject: | KMU | SME | Weinhandel | Wine trade | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Australien | Australia |
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