The relevance of cause-related marketing to post-purchase guilt alleviation
Year of publication: |
December 2017
|
---|---|
Authors: | Silva, Susana C. ; Martins, Carla Carvalho |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 14.2017, 4, p. 475-494
|
Subject: | Guilt Purchase guilt | Purchase intention | Cause-related marketing | Portugal | Cause-Related Marketing | Konsumentenverhalten | Consumer behaviour | Emotion |
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