The relevance of visitors' nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy
Year of publication: |
2011
|
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Authors: | Stokburger-Sauer, Nicola E. |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 32.2011, 6, p. 1282-1289
|
Subject: | Herkunftsbezeichnung | Designation of origin | Urlaubsverhalten | Holiday behaviour | Nationalkultur | National culture | Internationaler Tourismus | International tourism | Deutsch | German | Irland | Ireland |
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