The response of US business to consumerism
Year of publication: |
1976
|
---|---|
Authors: | Barksdale, Hiram C. ; French, Wamen A. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 10.1976, 1, p. 13-27
|
Publisher: |
MCB UP Ltd |
Subject: | Consumerism | Marketing | Organizational development | USA | Economics |
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