The responsiveeness of households to energy demand management : segementing by household types
Year of publication: |
October-December 2016
|
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Authors: | Kleinschafer, Jodie ; Morrison, Mark D. |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 28.2016, 4, p. 287-308
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Subject: | Electricity | energy efficiency | household type | market segmentation | mixed methods | Energiekonsum | Energy consumption | Privater Haushalt | Household | Energieeinsparung | Energy conservation |
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