The rhetoric of synergy in a global corporation : visual and oral narratives of mimesis and similarity
Year of publication: |
2012
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Authors: | Gaggiotti, Hugo |
Published in: |
Journal of organizational change management. - Bingley : Emerald Group Publishing Limited, ISSN 0953-4814, ZDB-ID 645653-4. - Vol. 25.2012, 2, p. 265-282
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Subject: | Multinationales Unternehmen | Transnational corporation | Übernahme | Takeover | Organisatorischer Wandel | Organizational change | Synergie | Synergy | Rhetorik | Rhetoric | Narrative Methode | Narrative method |
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