The rhythm of shopping : how background music placement in live streaming commerce affects consumer purchase intention
Year of publication: |
2023
|
---|---|
Authors: | Zhang, Shengliang ; Guo, Dinghao ; Li, Xiaodong |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-12
|
Subject: | Background music placement | Live streaming commerce | Arousal | Consumer memory | Purchase intention |
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