The right sensory mix : targeting consumer product development scientifically
Diana Derval
| Year of publication: |
2010
|
|---|---|
| Authors: | Derval, Diana |
| Publisher: |
Berlin : Springer |
| Subject: | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Verbraucherverhalten | Präferenz | Wahrnehmung | Produktdifferenzierung | Zielgruppe |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] |
| Extent: | XIV, 146 S. Ill., graph. Darst. 235 mm x 155 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Literaturangaben Erscheint: 01. Juli 2010 |
| ISBN: | 978-3-642-12092-3 ; 3-642-12092-X ; 978-3-642-12093-0 |
| Classification: | Marketing ; Wirtschaftssoziologie, Wirtschaftspsychologie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008663187