The risk perception for consumer segments in e-commerce and its implication for the marketing strategy
Corina Pelău and Irina Bena
Year of publication: |
2010
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Authors: | Pelău, Corina ; Bena, Irina |
Published in: |
Amfiteatru economic : periodic al cercetării economice. - Bucureşti : Ed. ASE, ISSN 1582-9146, ZDB-ID 25663902. - Vol. 12.2010, 28, p. 373-387
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