The road to luxury : the new frontiers in luxury brand management
Year of publication: |
[2021] ; Second edition
|
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Authors: | Som, Ashok ; Blanckaert, Christian |
Publisher: |
Singapore : Wiley |
Subject: | Luxusgüter | Luxury goods | Markenführung | Brand management |
Description of contents: | Description [swbplus.bsz-bw.de] |
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Wang, Ying, (2013)
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Strebinger, Andreas, (2016)
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Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study
Wang, Shih-Ching, (2015)
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The Road To Luxury : The Evolution, Markets and Strategies of Luxury Brand Management
Som, Ashok, (2015)
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Blanckaert, Christian, (1996)
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Tron, Catherine, (1995)
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