The role of corporate image and switching barriers in the service evaluation process : evidence from the mobile telecommunications industry
Year of publication: |
2016
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Authors: | Giovanis, Apostolos ; Athanasopoulou, Pinelopi ; Tsoukatos, Evangelos |
Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 2509205-4. - Vol. 11.2016, 1, p. 132-158
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Subject: | Perceived value | Customer satisfaction | Service quality | Service evaluation | Corporate image | Behavioural intentions | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Mobilkommunikation | Mobile communications | Kundenzufriedenheit | Firmenimage | Corporate reputation |
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