The role of a model's race in influencing Chinese consumers' product perception
Year of publication: |
July 2016
|
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Authors: | Xu, Xiaobing ; Chen, Rong |
Published in: |
Asian business & management. - Basingstoke : Palgrave Macmillan, ISSN 1472-4782, ZDB-ID 2180894-6. - Vol. 15.2016, 3, p. 201-225
|
Subject: | model race | country-of-origin | information processing | utilitarian product | Konsumentenverhalten | Consumer behaviour | China |
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