The role of affiliation, attractiveness and personal connection in consumer‐company identification
Year of publication: |
2013
|
---|---|
Authors: | Marín, Longinos ; Ruiz de Maya, Salvador |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 47.2013, 3/4, p. 655-673
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer company identification | Relationship marketing | Social identification | Marketing | Consumers |
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