The role of brand love in consumer‐brand relationships
Year of publication: |
2013
|
---|---|
Authors: | Albert, Noel ; Merunka, Dwight |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 30.2013, 3, p. 258-266
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Brands | Brand love | Trust | Identification | Commitment | Word of mouth |
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