The Role of Buyer Sophistication in Competitive Bidding
Year of publication: |
1994
|
---|---|
Authors: | Green, Ronald F. ; Zimmerer, Thomas W. ; Steadman, Mark E. |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 9.1994, 1, p. 51-59
|
Publisher: |
MCB UP Ltd |
Subject: | Buyers | Competition | Competitive tendering | Marketing | Negotiating | Selling | Specifications |
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