The role of consultancies in new product development
Year of publication: |
2002
|
---|---|
Authors: | Howley, Michael |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 11.2002, 7, p. 447-458
|
Publisher: |
MCB UP Ltd |
Subject: | New product development | Marketing | Organization | Product management | Success |
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