The role of corporate foresight in exploring new markets : evidence from 3 case studies in the BOP markets
Year of publication: |
June 2018
|
---|---|
Authors: | Højland, Jakob ; Rohrbeck, René |
Published in: |
Technology analysis & strategic management. - Abingdon, Oxfordshire : Routledge, Taylor & Francis, ISSN 0953-7325, ZDB-ID 32138-2. - Vol. 30.2018, 6, p. 734-746
|
Subject: | Corporate foresight | business development | cognitive search | experimental search |
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