The role of cyber‐intermediaries: a framework based on transaction cost analysis, agency, relationship marketing and social exchange theories
Year of publication: |
2007
|
---|---|
Authors: | Luo, Xueming ; Donthu, Naveen |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 22.2007, 7, p. 452-458
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Intermediaries | Internet |
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