The role of dependence balancing in safeguarding transaction-specific assets in conventional channels
Year of publication: |
1988
|
---|---|
Authors: | Heide, Jan B. |
Other Persons: | John, George (contributor) |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 52.1988, 1, p. 20-35
|
Subject: | Vertriebsweg | Distribution channel | Transaktionskosten | Transaction costs | Marketingmanagement | Marketing management |
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