The role of exhibitions in the marketing mix in South Africa
Year of publication: |
2000
|
---|---|
Authors: | MacCoy, S. ; Plessis, P. J. du |
Published in: |
South African journal of economic and management sciences. - Pretoria : [Verlag nicht ermittelbar], ISSN 1015-8812, ZDB-ID 1495819-3. - Vol. 3.2000, 3, p. 459-468
|
Subject: | Marketing | Veranstaltungswirtschaft | Event sector | Südafrika | South Africa |
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